SEPnet postgraduate researchers were given the opportunity to learn how to commercialise their research and get a better understanding of innovation in practice at the Turning Science into Business online workshop 1-2 December 2020.
The workshop was run by Julia Shalet, Product Doctor, experienced innovator and author. Julia has run very highly rated workshops for SEPnet and has also worked with thousands of innovators across a very broad range of sectors and environments. Julia’s latest book is “The Really Good Idea Test“.
Working in teams, with a real-life case study from , Mason Rowbottom, Chief Executive at Addisol Ltd, delegates created a meaningful value proposition offering solutions to Mason in an interactive session. They discovered how to reduce their biggest risks before building anything.
Delegates thought the workshop was an “excellent opportunity to learn about business models and broaden your possibilities on industry” and “very useful in explaining the marketing and customer side of things, which scientist often lack”.
Thank you to Julia and Mason for your contribution to a great workshop.