One of the highlights on my calendar is running the “Turning Science into Business Workshop” for your PhD participants. Now in its 4th year, we all went online and with fast moving content, lots of lively group exercises and a real life case study to work on, I’m pleased to say that maintained our high level of participant satisfaction!
Here’s a snippet from the feedback:
“…Short, simple, practical, useful and fun…Excellent opportunity to learn about business models…Very useful in explaining the marketing and customer side of things, which scientist often lack…Well structured, well delivered, good overview with a positive delivery…Teaches a structure to test whether business ideas are worth pursuing…”
The reason I particularly like working with your gang is that the science brain embraces the method of developing a hypothesis, identifying the biggest risks and then running a test to discover missing evidence. And it’s just this approach that I use to help all sorts of people from all walks of life to move their ideas forward.
This year I launched my new book, The Really Good Idea Test published by Pearson. As I write, I’ve just found out that today it has made it into WHSmiths as their 6th best-selling business book; so it really is a recommended read for anyone who wants to work through a new idea and find out if it has legs.
To celebrate the launch, I would like to offer up a free hour of my time to anyone who buys the book in 2020. Perhaps you want to talk through how to commercialise your research? Or perhaps something more general – a career in business, product or innovation?
Article written by Julia Shalet, Product Doctor